Post: Grape-Nuts Cereal, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cereal crunching) 0:01 - Hey, kinda noisy. But good. 0:02 Narrator What happens when people taste 0:05 natural Grape-Nuts cereal for the first time? 0:06 - Well, I've never tasted anything like it before. 0:08 - Do I like? Oh, I love it. 0:12 - It tastes very nutty. 0:14 - (laughs) It's good. The flavor isn't artificial. 0:15 It's really good. 0:18 Narrator Grape-Nuts is the natural cereal 0:19 with a nutty taste people like, 0:21 and it's fortified with vitamins. 0:22 (cereal crunching) 0:24 - The second spoonful is even better 0:26 than the first spoonful. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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