Post: Grape-Nuts Cereal, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm Euell Gibbons, 0:01 author of "Stalking the Good Life". 0:02 Out here the good life starts with a good breakfast. 0:05 A breakfast that includes Post Grape-nuts. 0:08 This is a natural cereal fortified with vitamins. 0:10 It's the only cereal I know of that's oven baked. 0:13 (cereal crunching) 0:16 The baking gives it a crunchiness I really like. 0:18 It's naturally sweet taste reminds me 0:21 of wild hickory nuts. 0:23 Grape-nuts the crunchy cereal with the nutty taste. 0:26


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John W. Hartman Center for Sales Advertising & Marketing History


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