Post: Grape-Nuts Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (frog croaking) 0:01 - Bullfrog is the right name for that fellow. 0:02 Sounds like a wild bull got loose in the pond. 0:05 I like listening to natural sounds 0:08 and here's one I really like. (cereal crunching) 0:10 Post Grape Nuts is a natural cereal fortified with vitamins, 0:12 oven baked and toasted into crisp nuggets 0:16 that taste nutty, sound crunchy. (cereal crunching) 0:19 Even with my eyes shut, 0:22 I'd know Grape Nuts cereal 0:24 by its nutty flavor and crunchy sound. (cereal crunching) 0:25

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John W. Hartman Center for Sales Advertising & Marketing History

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