Post: Grape-Nuts Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm traveling America, 0:01 treating people to Grape Nuts cereal. 0:02 This morning, I'm helping volunteer fireman 0:04 christen their new engine. 0:06 (bottle shatters) 0:07 (crowd cheers) Grape Nuts cereal's nut-like taste 0:09 come from natural wheat and barley. 0:11 It's fortified with vitamins. 0:13 - Tastes nutty, you. 0:15 - Crunchy, too. 0:16 - Grape Nuts is baked, then toasted into tasty nuggets 0:18 to stay crunchy all breakfast long. 0:21 It's got a natural flavor I really like. 0:23 Post Grape Nuts, the crunchy cereal with the nutty taste. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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