Post: Grape-Nuts Cereal, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm Euall Gibbons, 0:01 my love for natural foods 0:02 has brought me to the Ozarks. 0:03 This mill is still grinding wheat, the way it did in 1897. 0:05 The same kind of wheat that's in Grape-Nuts cereal. 0:10 It's a natural wheat and barley cereal, 0:13 fortified with vitamins and baked into crunchy nuggets. 0:16 No preservatives added. 0:19 Its crunchiness and naturally sweet taste 0:21 remind me of wild hickory nuts. 0:24 Grape-Nuts. The crunchy cereal with the nutty taste. 0:26


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John W. Hartman Center for Sales Advertising & Marketing History


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