Post: Grape-Nuts Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There's a real nice thing going on in cities everywhere. 0:01 A lot of city folk are turning into weekend farmers. 0:05 They feel the way to get back to simple, basic foods is 0:09 to grow it themselves. 0:12 If they could grow their own cereal, 0:13 it'd probably be Grape-Nuts. 0:15 It sure is simple, 0:17 crunchy little nuggets of wheat and barley 0:19 with no preservatives. 0:21 If the idea of simple foods is growing on you, 0:22 start breakfast with Post Grape-Nuts, the simple cereal. 0:25

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John W. Hartman Center for Sales Advertising & Marketing History

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