Post: Grape-Nuts Cereal, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What happens when people 0:02 taste grape-nuts cereal 0:03 for the first time? 0:04 - I Like it, because it's crunchy. 0:06 - It's delicious. 0:07 I wish I could tell you what it tastes like. 0:08 - It reminds me of nuts, because it's crunchy, 0:10 because it's sweet, like nuts. 0:13 It's got the texture of nuts. 0:16 - Very natural. 0:17 Delicious, natural taste. 0:18 Narrator Post grape-nuts is a natural cereal 0:20 fortified with vitamins. 0:22 It has the crunchy, nutty taste people like. 0:23 - (laughs) It crunches forever. 0:26


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John W. Hartman Center for Sales Advertising & Marketing History


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