Post: Grape-Nuts Cereal, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man chews cereal) 0:01 - Crunchiest darn stuff I ever ate. 0:01 Announcer What happens when 0:04 people taste Post Grape Nuts cereal for the first time 0:05 - They're small little nuggets that don't get soggy. 0:08 - It's dynamite, has a nutty taste. 0:10 - It cracked and it cracked 0:12 and I liked the sound when it cracked. 0:14 (boy chews) 0:15 - Positively crunchy. 0:17 The milk doesn't destroy it. 0:18 - Grape Nuts is a natural cereal, fortified with vitamins. 0:20 It has the crunchy, nutty taste people like. 0:23 - I'm going to wake up one morning 0:25 and say good morning, Grape Nuts. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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