Post: Fortified Oat Flakes, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer This is Thomas R. Jones. 0:01 Diligent, hard-working, 0:04 up at the crack of dawn. 0:06 Now, behind every great man, you'll find a mother. 0:08 And Thomas R. Jones has a good morning mother. 0:12 What makes her a good morning mother 0:15 is that box of new Post Fortified Oak Flakes, 0:17 the brand-new cereal that's even more nutritious 0:20 than hot oatmeal. 0:23 In just one bowl, there's more protein, energy, and stamina 0:25 to help keep Thomas R. Jones going for a whole day. 0:29 Not that T.R. is a nut about nutrition. 0:33 He just likes the crispy, new taste. 0:35 Lucky Mrs. Jones. 0:39 With new Post Fortified Oak Flakes, 0:40 all she has to do to be a good morning mother 0:43 is show Thomas where to find the box. 0:46 That's all she has to do for Mr. Jones too. 0:48 New Post Fortified Oak Flakes, 0:51 the ready-to-eat cereal that's even more nutritious 0:53 than hot oatmeal, new from General Foods. 0:56

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