Post: Crispy Critters Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Attention, model housewives. 0:01 Woman Yes? 0:03 - I am Linus, king of beasts. 0:04 Woman Oh, how nice for you. 0:06 - Introducing a new, old cereal 0:07 to start your day a little bit better, 0:09 a new Post Crispy Critters. 0:11 ♪ The one and only cereal that comes in the shape of animals ♪ 0:14 (footsteps clattering) 0:17 Woman Please, the children will hear. 0:19 - Good. 0:21 Woman Good? - Good for kids, made for kids. 0:23 The oats help make 'em strong as a-- 0:25 Woman Lion? 0:28 - Yeah, and it's touched with sugar. 0:29 Woman Oh, how sweet. 0:31 Linus Just sweet enough. 0:32 The Post people control the sweetness, 0:33 so this cereal is not loaded with all the sugar 0:36 that kids apply when left to their own devices. 0:39 Woman And your cereal's name again? 0:42 - Do you mind if I indicate it thusly, all those animals-- 0:44 Woman When you've got something good to say, say it. 0:47 Post Crispy Creatures. 0:50 - Critters, madam, new Post Crispy Critters. 0:52 ♪ The one and only cereal that comes in the shape of animals ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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