Post: Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (road noise) 0:00 (car horn honking) 0:03 Announcer Here's something to think about. 0:04 You're driving on a dark street when suddenly 0:06 there's something sparkling ahead. 0:09 So you switch on your bright lights to check 0:11 and there's a child on a bike, 0:13 safe because his bike has safety reflectors. 0:15 Yes, all kids should have safety reflectors 0:18 on anything they ride or drive. 0:20 And now post cereals offers sturdy metal reflectors 0:23 like these free! 0:26 There's one free reflector 0:28 in each of these specially marked packages 0:29 of Post Toasties Corn Flakes, Post Raisin Bran 0:31 and Post Sugar Rice Krinkles. 0:35 There are five different reflectors altogether. 0:37 Each with it's own slogan. 0:39 They're designed in support of the 0:41 National Safety Council's accident prevention program. 0:43 You'll want them all for your children's bikes 0:46 their wagons, even for the family car. 0:48 Start your kids collecting post safety reflectors today. 0:51 Get them free 0:55 in these special packages of Post Cereals. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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