Post: Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (suspenseful music) 0:01 Announcer My, such mystery. 0:05 - Oh, we just want to get 0:08 our new Mighty Mouse mystery pictures. 0:09 - They're free in these Post cereals. 0:11 Announcer Mmm, clever kids. 0:12 These Mighty Mouse mystery pictures are something special. 0:15 See? 0:18 Each Mighty Mouse picture 0:19 looks like a black and white drawing, but... 0:21 - We know. 0:23 It's easy to turn them into a full color picture 0:24 of a real Mighty Mouse adventure. 0:26 Just brush a little water over it. 0:29 And the bright colors appear like magic. 0:31 Along with the secret part of the picture. 0:33 Boy On the back, 0:36 is an exciting story about what you see. 0:37 Announcer And remember, there are six 0:39 different Mighty Mouse mystery pictures you can collect. 0:41 One free in these special packages of- 0:44 Girl Honey coated, Post Sugar Crisps. 0:47 Boy Post Grape-Nuts Flakes 0:49 the trailing cable cereal. 0:51 Announcer] And that wonderful 0:52 assortment of cereals, Post-Tens. 0:53 - Get yours right away! 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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