Post: Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Boy, magic slate games free. Mom, Mom! 0:01 Look at the Post cereal! 0:05 - What is it? - There's a free magic slate fun game in each box. Huh? 0:08 - All right. 0:12 - I beat you! 0:15 Boy, this magic slate game tic-tac-toe game is fun! 0:16 - I'll play you another. 0:20 First, we'll lift the pages of the magic slate, 0:22 and presto, the writing disappears. 0:25 - Like magic! 0:27 - And we're ready again. 0:28 - Let's collect all five magic slate games, huh, Mom? 0:30 Mom Okay. 0:35 Boy We'll get penning the pig, air raid, 0:36 battle at sea, four in a row. 0:39 - And with tic-tac-toe, you'll have all five. 0:42 These magic slate games are so much fun. 0:46 Remember, there's one free 0:48 in each of these special packages 0:50 of Post Toasties, Raisin Bran, 0:52 Sugar Rice Krinkles, and Post-Tens. 0:55 Get yours today. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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