Post: Cereals, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Bell chimes) 0:02 ♪ Hey, doll dreamer ♪ 0:03 ♪ What are you dreaming for ♪ 0:04 ♪ But little dreamer ♪ 0:06 ♪ You don't have to dream anymore ♪ 0:07 Announcer Stop dreaming. 0:12 Now you can collect all the dolls you want. 0:13 The lovely Darling Dolls. 0:16 You can move them, dress them, even comb their hair. 0:17 Yes, now you can have all the dolls you want. 0:21 Because now the six Darling Dolls are free. 0:23 One free 0:26 with five Post Cereals seals 0:27 on specially marked boxes. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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