Post: Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (police sirens) 0:01 - Its Dick Tracy solving a crime (tires screeching) 0:03 with real police Crime Stopper clues 0:07 and amazing scientific tools, 0:10 like the Dick Tracy magic decoder. 0:12 Now you can decode Dick Tracy secret Crime Stoppers clues 0:14 and get your own free Dick Tracy Magic Decoder 0:19 with every box of these famous post cereals: 0:22 Post Sugar Crisp, Post Raisin Bran, 0:24 and Post Sugar Rice Krinkles. 0:27 It's exciting, only with a Magic Decoder 0:29 can you solve the set of four Crime Stopper clues 0:33 on the back of each package. 0:35 They tell you real police secrets. 0:37 There are six different sets of Crime Stoppers to collect, 0:39 24 clues altogether. 0:42 Use your decoder to make up coded messages too, 0:44 trade secrets with your friends. 0:47 Get your free Dick Tracy Magic Decoder right away. 0:49 There's one inside these special packages 0:52 of Post Sugar Crisp, Post Raisin Bran 0:54 and Post Sugar Rice Krinkles. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:25:44