Post: Cereals, 1960

Year Published: 1960

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I want to read that, I'm reading that article here. 0:01 Court grants 'appy boy in-er-itence. 0:03 - Oh, no, no, no, honey, happy boy inheritance. 0:07 We pronounce our H's in English. 0:11 - Thank you, you Honor, 0:13 he said. 0:16 (audience laughing) 0:17 - I prayed for hours 0:20 that you would make me the legal heir. 0:25 (audience laughing) 0:28 (upbeat music) 0:31 - Angel, 0:44 starring Annie Fargé 0:46 and Marshall Thompson. 0:49 Created by Jess Oppenheimer. 0:51 Brought to you by 0:55 (bouncing sound) 0:57 Post, the cereals that happened to be 0:58 just a little bit better. 1:01 (upbeat music) 1:03 ♪ You know a cereal that to please you most ♪ 1:08 ♪ When it comes to you, win the package from Post. ♪ 1:11 ♪ Cause all Post cereals happen to be ♪ 1:13 ♪ - Just a little better ♪ 1:16 ♪ - A little bit better ♪ 1:17 (whistling, kiss) 1:19 ♪ [Both] A little bit better than any other cereal ♪ 1:20 ♪ happens to be! ♪ 1:22

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John W. Hartman Center for Sales Advertising & Marketing History

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