Post: Cereals, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Host How about winning a Willy's Jeep for your family? 0:01 Or a Bell and Howell movie camera and projector? 0:04 Or a Columbia bicycle? 0:06 It's easy in the Roy Rogers Family Contest, 0:08 sponsored by delicious Post Cereals 0:11 now on display at your grocers. 0:13 All you do is take an entry blank from the display. 0:16 Or on a plain piece of paper, 0:20 write in twenty five words or less, 0:21 which Post Cereal is your family's favorite and why. 0:23 Take Post Grape Nuts Flakes for instance, 0:27 the delicious whole wheat flakes 0:29 with that wonderful malty rich flavor. 0:31 They start giving you energy in two minutes. 0:34 Get a package and enter the contest today. 0:36 Just think what a picnic your family 0:41 could have with a Willy's Jeep. 0:42 And how about family movies with that camera and projector 0:45 by Bell and Howell? 0:48 And the boys and girls really love those Columbia bikes, 0:50 the latest models. 0:53 It all adds up to 154 prizes this week and every week 0:55 through June 5th. 0:58 Lots of chances to win. 0:59 So you enter often. 1:01 With each entry, 1:02 include one Post Cereal box top. 1:03 Send your entries right away to 1:05 Roy Rogers Family Contest 1:07 Box 1, Brooklyn 1, New York. 1:09 Each contest closes Saturday midnight. 1:11 See your grocer for detail. 1:13

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