Post: Cereals, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (engine running) 0:02 Narrator Like to have a V-Rroom Hot Rodder Engine 0:03 for your bike? 0:04 - Hey, I want one of those! 0:05 Narrator Well, if you're 13 or younger, 0:07 you can win a V-Rroom Hot Rodder Engine, 0:09 or a stacking bike, 0:11 or a Baby First Step Doll, 0:13 or a printing set, 0:17 or a Mattel Power Shop full of tools. 0:19 Win these Mattel prizes with just some crayons 0:22 in the big Post Cartoon Contest. 0:24 The rules and cartoons are on the backs 0:27 of your favorite Post cereals. 0:29 Here's all you do. 0:30 Cut out the cartoon of your favorite Post character 0:32 and complete it, draw anything you like. 0:34 Color it and mail it in. 0:38 Child Blueish gray, purple. 0:40 Narrator The more cartoons you complete, 0:41 the better your chances to be judged 0:42 one of the 11,000 prize winners. 0:44 Child See Sugar Bear? 0:46 Narrator It's easy and fun. 0:47 Five different cartoons are on the backs 0:49 of these Post cereals. 0:51 Child This is just a cartoon. 0:52 Narrator Enter as often as you like. 0:53 - You almost finished? 0:55 Post cereals make breakfast... 0:56 ♪ A little bit better ♪ 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:22:53