Post: Cereals, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, where'd you get those? 0:01 - I got 'em free with Post Cereal. 0:02 - Free real baseball trading cards 0:04 and you get 'em on Post Cereal packages? 0:06 - Yep, they're in all the packages. 0:09 I'll show you. 0:11 See, every time you buy a Post Cereal, 0:14 you get a whole bunch of different cards. 0:16 Boy In Hat Gee, 0:19 there's Mickey Mantle and Rocky Colavito. 0:19 Roger Maris Who's that? 0:21 Boy In Hat Are you kidding? That's Roger Maris. 0:22 And I bet you that picture was taken the day 0:24 he hit his 61st homer. 0:26 He's the greatest. 0:28 Roger Maris Think so? 0:29 - Sure. 0:31 Hey, you're Roger Maris. 0:32 - Roger Maris, in person? 0:34 - Sure, I wanted to see what I looked like 0:36 on the Post trading cards. 0:38 And kids, I think they're great. 0:39 You can get as many as 200 different major league stars 0:42 all in color with a complete rundown on all the players. 0:45 So get Post Cereals, 0:49 start your collection of these terrific 0:50 Post baseball trading cards. 0:52 You'll start your day and the baseball season- 0:54 - Just a little bit better. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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