Post: Cereals, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, Johnny! 0:02 Post cereals have free baseball trading cards. 0:03 - Free baseball cards! 0:06 - Yep, right on the packages! 0:08 Here's Post Alpha-Bits. 0:10 And they're also on nine other Post cereals. 0:12 You just cut them out of the back. 0:15 - Hey, you've got six different cards on Alpha-Bits! 0:17 And here's Mickey Mantle. 0:21 He's my favorite. 0:22 Smaller Boy Boy, he can really shag those flies! 0:24 - Well, kids, baseball season's here again, 0:27 and with Post cereals' baseball trading cards, 0:29 (bat cracks) 0:31 you can get a rundown on all your favorite players. 0:32 - I'll trade you Dick Groat for Eddie Mathews. 0:36 - What did he hit last year? 0:39 Smaller Boy 325. 0:40 - All right, I'll trade ya. 0:42 How many stars can we get? 0:45 - 200. 0:47 - That's the pitch, kids. 0:49 200 different Major Leaguers in color. 0:50 So start your day a little bit better with Post cereals. 0:53 And start collecting your free baseball trading cards today. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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