Post: Beep Beep Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Hey, kids, have you heard about 0:02 the new Post cereal? 0:04 It's called. 0:06 - Beep Beep. Narrator That's the name of it. 0:07 - Beep Beep. 0:08 Beep Beep. 0:09 - It is an unusual name for a cereal. 0:11 Post named. 0:12 - Beep Beep. - After the Road Runner. 0:13 (metal banging) 0:14 - Beep Beep. 0:18 - It's so good, it makes you feel as frisky as the Road Runner. 0:19 - Beep Beep. 0:21 Beep Beep. 0:25 - It's a crisp corn cereal with brown sugar and honey. 0:27 - Beep Beep. - It's honeyed-up for energy. 0:29 Sugared-up for go. 0:30 You can snack. 0:32 - Beep Beep. (feet squealing) 0:33 Narrator Or splash on milk and eat. 0:34 - Beep Beep. 0:35 - Out of a bowl. New Post's. 0:37 - Beep Beep. Narrator There's never been a cereal like. 0:38 - Beep Beep. 0:39 Beep Beep. 0:44 Narrator It's honeyed-up for energy. 0:45 - Beep Beep. 0:46 - It's sugared-up for go. (train chugging) 0:48 New Post. 0:52 - Beep Beep. Narrator The Road Runner's cereal. 0:53 Say. 0:55 - Beep Beep. - In the morning, have. 0:56 - Beep Beep. Narrator For breakfast. 0:57 You can be a Road Runner too. 0:58 - Beep Beep.

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John W. Hartman Center for Sales Advertising & Marketing History

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