Post: Alpha-Bits Cereal, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Once there were two spelling bees. 0:01 - Hello! H-E-L-L-O! Hello! 0:03 - Go! G-O! Go! 0:05 Narrator Who loved to spell so much 0:06 - Flower! F-L-O-W-E-R! Flower! 0:08 Narrator They never had time to eat breakfast. 0:10 One day, their mother got them a box of Post Alpha-Bits, 0:11 the cereal that's letter-shaped from A to Z. 0:14 - Yummy! Y-U-M-M-Y! Yummy! 0:16 - Tummy! T-U-M-M-Y! Tummy! 0:18 Narrator Now that Alpha-Bits is part 0:20 of their good breakfast-- 0:21 - Delicious! D-E-L-I-C-I-O-U-S! 0:22 Narrator The spelling bees can spell 0:23 while they eat because every letter is fun to eat. 0:24 - Eat! E-A-T! Eat! (laughs) 0:27

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John W. Hartman Center for Sales Advertising & Marketing History


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