Post: Alpha-Bits Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Once when I was eating Alpha-Bits, 0:00 a monster tried- 0:01 - Stop the commercial! I have new Alpha-Bits! 0:04 - It smells and tastes delicious! 0:05 - And new Post Alpha-Bits cereal 0:07 is part of a balanced breakfast. 0:08 - I'm gonna take new delicious-smelling Alpha-Bits 0:10 and eat that monster. 0:12 (monster growls) 0:14 (kids laugh) 0:15 - Oh no! There's a lock on my toy box! 0:16 - If you spell the right word, you can open it. 0:19 Announcer You put it together. 0:21 Four different colored combination locks, 0:22 one in each specially marked box of new Alpha-Bits. 0:24 - Good thing you knew the right word! 0:26 - Good thing I had my Alpha-Bits. 0:27

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