Post: Alpha-Bits Cereal, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dog barking happily) 0:01 - Dear kids, how are you? 0:07 Yours truly, your lovable postman, is fine. 0:10 As a postman, the letters I carry are Post Alphabits. 0:13 They are better than ever! 0:16 Dear kids Post Alphabits has all the letters. 0:18 Every letter's a little bit better for you, 0:22 cause it's made with oats, frosted with brown sugar. 0:24 Get Alphabits in a new Post compact box, 0:28 A B, C, delicious. 0:32 And now I'd like to sing, 0:34 ♪ Start your day a little bit better, ♪ 0:35 ♪ a little bit better with Post. ♪ 0:38 So I did! 0:40 Dear kids, have fun, that's F U N from A to Z. 0:42 So get some. 0:47 Dear kids. 0:49 (dog chewing noises) 0:49 I wish somebody'd love me for myself. 0:50 (dog licking noises) 0:52 - This is yours truly saying in Alphabits I L C U. 0:55 Yuk. Yuk. 0:59

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John W. Hartman Center for Sales Advertising & Marketing History


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