Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dog barking excitedly) 0:01 (dog laughing) 0:05 (dog panting) 0:06 - Dear kids, how are you? 0:07 (kids giggling) Yours truly, your lovable postman is fine. 0:09 I, as a postman, the letters I carry are Post Alphabits. 0:12 They are better then ever! 0:16 Dear kid, Post Alphabits has all the letters. 0:18 Every letter's a little bit better for you 0:22 'cause it's made with oats 0:24 (cereal crunches) 0:26 frosted with brown sugar. Get Alphabits in 0:28 (slide whistle whoops) the new Post compact box, A-B-C Delicious. 0:29 Now I'd like to sing. 0:33 ♪ Start your day a little bit better ♪ 0:35 ♪ A little bit better with Post ♪ 0:37 So I did. 0:40 Dear kids, have fun. That's F-U-N, fun. 0:41 This is yours truly saying in Alphabits, 0:45 I-L-C-U, yuk, yuk. 0:48 And p.s., dear kid, 0:51 get Alphabits in Post Treat-Pak, too. 0:53 Six sweet treats made just for kids. Yum-yum. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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