Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ A, B, C, D, E, F, G ♪ 0:01 - Dear kids. 0:03 - Lovable, be truly. 0:05 - Dear kids and teacher, yours truly, 0:06 your lovable postman is here with Post Alpha-Bits. 0:08 Children Yay! 0:11 - Wait til recess, children, wait til recess! 0:13 Wait til recess! 0:15 - Dear teacher, wait til they taste Post Alpha-Bits. 0:16 Every letter is frosted with brown sugar 0:19 and the oats make every letter a little bit better for you. 0:22 Dear kids... 0:26 ♪ They're A-B-C-delicious ♪ 0:27 - Please children, wait til recess. It's time for spelling. 0:29 - Post Alpha-Bits spell fun from A to Z, dear kids. 0:32 - Wait til recess, wait til recess! 0:36 - At recess, you can try my Alpha-Bits, teacher dear. 0:39 - Recess, recess, oh, recess! 0:43 ♪ Start your day a little bit better ♪ 0:45 ♪ A little bit better with Post ♪ 0:48 - Get Alpha-Bits in the new Post compact box. 0:50 This is yours truly saying in Alpha-Bits, 0:53 Dear kids, I-L-B-C-N-U. (chuckles) 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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