Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dog growling) - Huh? Oh, uh, Steady, Prince. 0:01 I'm not the kind of a postman you think, how are ya? 0:03 You're kidding, all my letters are Post Alpha-bits 0:06 and now they're brown sugar frosted, 0:09 and kids, wait until you taste the new Golden Alpha-bits. 0:11 Brown sugar makes them golden and taste better than ever! 0:14 Rover, you've got the wrong postman!, 0:19 Ha ha, I'll be very honest with you, 0:21 All my letters are brown sugar frosted, BAM! 0:24 and you'll find brown sugar makes 0:29 new Golden Alpha-bits more A, B, C, delicious than ever! 0:31 A, B, C, D, F, G, L, M, X, Y, Z, and the whole thing. 0:35 And now, a big free Cowboys and Indians offer. 0:39 You'll get this free, for these two 0:43 Post's Alpha-bits box tops A free 16 piece set, 0:46 have fun with Cowboys, Indians, horses, 0:49 And maybe the Indians would win. 0:52 Look for this free offer on the Alpha-bits package! 0:54 Send two box tops and that's how the west was won. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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