Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dogs barking) 0:02 - Hi there, are you ready? 0:04 Hi there, I'm your friendly postman 0:06 and I mean Post. 0:07 All the letters I deliver Post Alpha-Bits. 0:08 New Golden Alpha-Bits. 0:11 Now they're brown sugar frosted. 0:13 And that's what's new about new Golden Alpha-Bits. 0:15 Brown sugar makes these crispy letters, 0:19 made with oats golden 0:21 and tastes mm, better than ever. 0:22 And now I'd like to do the new hit song, 0:24 "New Golden Alpha-Bits," from the cereal by the same name. 0:26 ♪ Mm, start your day a little bit better ♪ 0:29 ♪ Start your day with new Golden Alpha-Bits ♪ 0:32 ♪ They are ABC deliciously new from Post ♪ 0:35 Hey, hey, wait a minute there. 0:37 Nice doggy. 0:39 I'm not the kind of a postman you fellas chase. 0:40 All my letters are new Golden Alpha-Bits. 0:42 The only cereal with all of this. 0:44 The one that's brown sugar frosted. 0:46 (whistle whistling) 0:48 (dog booming) 0:49 Thanks, kid. 0:50 And you can also get the Alpha-Bits 0:51 you want in new Post-Tens now. 0:52 New Post-Tens has all the cereals kids want. 0:55 ♪ Start your day a little bit better ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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