Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dog growling) 0:01 - Steady, Prince. I'm not the kind of a postman you think. 0:03 (chuckles) How are ya? 0:05 You're a cutie. 0:06 All my letters are Post Alpha-Bits 0:07 and now they're brown sugar frosted. 0:09 And kids, wait til you taste the new golden Alpha-Bits. 0:11 Brown sugar makes them golden and taste better than ever. 0:14 Rover, you've got the wrong postman. 0:19 I'll be very honest with you. 0:21 All my letters are... 0:23 (water splashing) 0:25 (postman gurgling) 0:26 Brown sugar frosted. Try 'em! 0:27 And you'll find brown sugar makes new golden Alpha-Bits 0:29 more A-B-C-delicious than ever. 0:32 ♪ A, B, C, D, F, G, L, M, X, Y, Z ♪ 0:35 And the whole thing. 0:39 Narrator Know that switch hitter? 0:41 He's Yankee, Tom Tresh, 0:42 one of 200 stars on Post baseball trading cards. 0:44 - They're free on post Alpha-Bits 0:48 and most other Post cereals, 0:50 with rundowns on all the top stars. 0:52 Get these great baseball trading cards free on Post cereals. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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