Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man hums) 0:02 - Start your day a little bit better. 0:05 Oh baby. 0:07 (dog growls) 0:08 Steady, prince. 0:10 I'm not the kind of a postman you think. 0:11 How are you? 0:14 (dog growls) Peculiar. 0:15 All my letters are Post Alpha-Bits 0:16 and now they're brown sugar frosted. 0:18 And kids, wait till you taste the new Golden Alpha-Bits. 0:19 Brown sugar makes them golden and taste better than ever. 0:22 (dog growls) 0:26 Rover, you got the wrong postman for that. 0:31 I'll be very honest with you. 0:33 All my letters are new Golden Alpha-Bits. 0:34 I said all my letters are new Golden Alpha-Bits. 0:37 The cereal that's 0:43 brown sugar frosted. 0:46 Try 'em and you'll find brown sugar 0:49 makes new golden Alpha-Bits more ABC delicious than ever. 0:51 A B, C, D, F, G, L, M, X, Y, Z and the whole thing. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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