Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (children shouting) 0:01 - Hey! 0:02 Hi, how are you? 0:04 I'm your friendly ... 0:05 Friendly postman. 0:06 All that is; I carry out, oh! 0:08 The post Alpha Bits. 0:10 Now, they're new golden Alpha Bits, 0:11 'cause they're brown sugar frosted. 0:13 Brown sugar makes new golden Alpha Bits golden, 0:15 and taste better than ever. 0:18 Now, pay attention to that saying, 0:21 like my father taught me many years ago, when I was a kid. 0:21 (vocalizes) 0:24 ♪ Start your day a little bit better ♪ 0:25 (screaming) 0:27 ♪ ABC deliciously, oh, what, hey, hey. ♪ 0:30 (dog growling) 0:33 Sit cool, Fang, I'm not the kind of a postman dogs chase. 0:34 Neither snow, nor rain, nor heat, nor gloom of night 0:37 keep me from delivering Alpha Bits! 0:39 Those very particular letters 0:42 that are brown sugar frosted. 0:43 Kids, don't let a thing keep you 0:50 from our new golden Alpha Bits. 0:52 Neither snow, nor rain, nor the whole thing. 0:54 ♪ Oh, won't you start your day a little bit better? ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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