Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi there, I'm your friendly postman, and I mean Post. 0:01 All it is that I deliver are Post Alpha-Bits, 0:04 new golden Alpha-Bits. 0:06 Now they're brown sugar frosted 0:08 and that's what's new about new golden Alpha-Bits. 0:10 Brown sugar makes these crispy letters made with oats 0:14 golden and taste, mm, better than ever. 0:17 ♪ Start your day a little bit better ♪ 0:20 Hey, wait a minute there, nice doggy. 0:23 I'm not the kind of a postman you fellas chase. 0:25 All my letters are new golden Alpha-Bits. 0:27 The only cereal with all the letters. 0:29 The one that's brown sugar frosted. 0:30 (whistle blowing) 0:33 Thanks, kid. 0:35 Why don't you pick up some of those new golden Alpha-Bits, 0:36 you'll be so happy about the whole thing. 0:38 Narrator Here's Sam Huff crashing through, 0:41 one of the great stars on Post football trading cards. 0:43 - Trading cards are free on Post Alpha-Bits. 0:46 Lots of them on all Posts cereal. 0:49 200 top stars with facts you'd like to know. 0:51 Start collecting trading cards now, 0:55 free on all Post cereal. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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