Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bright music) 0:01 - Hi, Sylvester! 0:02 - So what's new, Bugsy boy? 0:03 - Well, there's this new postman 0:06 who likes new golden Alpha-Bits. 0:07 - Everybody likes Alpha-Bits! 0:09 - What this postman doesn't like is dogs chasing him. 0:12 - Dogs? 0:15 - (giggles) Here comes the postman now. 0:17 I wonder what'll happen this time. 0:19 - Hi, there. I'm your friendly postman, and I mean Post. 0:21 All the letters I deliver are Post Alpha-Bits. 0:24 New golden Alpha-Bits. 0:26 Now they're brown sugar-frosted, 0:28 and that's what's new about new golden Alpha-Bits. 0:30 Brown sugar makes these crispy letters made with oats golden 0:34 and taste, mm, better than ever. 0:37 ♪ Mm, start your day a little bit better. ♪ 0:41 Hey, wait a minute there, nice doggy. 0:43 I'm not the kind of a post when you fellas chase. 0:45 All my letters are new golden Alpha-bits. 0:47 The only cereal- 0:49 (dog growls) (whistle blows) 0:54 Thanks kid. 0:55 Why don't you pick up some of the new golden Alpha-bits. 0:56 You'll be so happy about the whole thing. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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