Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dog barking) 0:01 (dog barking) 0:04 - Hi there. Are you ready? 0:06 Hi there, I'm your friendly postman, and I mean Post. 0:08 All the letters I deliver are Post Alpha-Bits, 0:11 new golden Alpha-Bits. 0:13 Now they're brown sugar frosted, 0:15 and that's what's new about new golden Alpha-Bits. 0:17 Brown sugar makes these crispy letters made with oats 0:21 golden and taste, mm, better than ever, 0:24 and now I'd like to do the new hit song, 0:27 "New Golden Alpha-Bits", from the cereal by the same name. 0:28 ♪ Start your day a little bit better ♪ 0:32 ♪ Start your day with new golden Alpha-Bits ♪ 0:35 ♪ They're A-B-C deliciously, new from Post ♪ 0:37 Hey, wait a minute there, nice doggie. 0:40 I'm not the kind of a postman you fellows chase. 0:42 All my letters are new golden Alpha-Bits, 0:44 the only cereal with all the letters, the one that's... 0:46 The ones with the frosted- 0:49 (whistle blowing) Thanks, kid, and you can get Alpha-bits 0:52 in Post Treat-Pak too, six sweet treats just for kids. 0:54 ♪ Start your day a little bit better ♪ 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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