Post: Alpha-Bits Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (fun sounding music) 0:01 Announcer Get groovin kids 0:07 there's a free Archie record 0:08 on Post Alpha Bits and Honey-Comb 0:09 right on the back of the box. 0:11 Listen to the hit Jingle-Jangle 0:12 (fun sounding music) 0:14 Find your own Archie record (indistinct) 0:16 You can get three different Archie records on Honey-Comb, 0:17 three different ones on Alpha Bits. 0:20 You can get Jingle-Jangle on both 0:21 Collect 7 different Archie records in all. 0:23 Get the big groovin sound of the Archies' free 0:26 on Alpha Bits and Honey-Comb. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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