Post: Alpha-Bits Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Archie's theme song) 0:02 ♪ Everything's Archie ♪ 0:03 - You get a free Archie toy! In Post cereals! 0:04 Narrator Honeycomb's got a free jumping Archie! 0:07 Veronica, Jughead, or Archie! 0:09 ♪ So everything's Archie ♪ 0:11 Narrator In Alpha-bits you get a free Archie car! 0:14 Kid Give the Archies' a ride! 0:16 Narrator On Super Sugar Crisp, get a free Archie record! 0:18 ♪ Everything's Archie ♪ 0:21 Narrator In Crispy Critters and Rice Krinkles, 0:23 you get free Archie rub ons. 0:25 Whenever you see all these Post cereals, you know... 0:27 ♪ Everything's Archie ♪ 0:29 Narrator In Alpha-bits you get a free Archie car, 0:33 just like the Jalopy Archie drives. Free! 0:36 (Archie's theme song instrumental) 0:39 And on the Alpha-bits box... 0:40 ♪ Betty's here, Veronica too ♪ 0:42 Narrator Archie and Jughead and Archie's ride. 0:45 Fill up your car with Archies' and give them a ride! 0:48 Get your free Archie car in Post Alpha-bits, where... 0:51 ♪ Everything's Archie ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:13:40