Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi there. 0:01 I'm your friendly postman, and I mean Post. 0:02 All the letters I deliver are Post Alpha-Bits. 0:03 New golden Alpha-Bits. 0:06 Now they're brown sugar frosted, 0:08 and that's what's new about new golden Alpha-Bits. 0:10 Brown sugar makes these crispy letters, 0:14 made with oats, golden and taste, mm, better than ever. 0:16 (postman hums) 0:20 ♪ Start your day a little bit better ♪ 0:20 Hey, wait a minute there. 0:23 (dog growls) 0:24 Nice doggy. I'm not the kind of postman you fellas chase. 0:25 All my letters are new golden Alpha-Bits. 0:27 The only cereal with all the letters. 0:29 The one that's brown sugar frosted. 0:30 (whistle blows) 0:33 Thanks, kid. 0:35 Why don't you pick up some of those new golden Alpha-Bits. 0:36 You'll be so happy about the whole thing. 0:37 - Hi, I'm Roger Maris. 0:41 You know you can get baseball trading cards free 0:43 on Post Alpha-Bits, 0:46 a whole bunch on every package 0:47 with rundowns on the 200 top major league stars. 0:49 So get Post Alpha-Bits 0:52 and start collecting your baseball trading cards now. 0:54 ♪ Just a little bit better ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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