Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Let's play the name game. 0:01 - I've got the Alpha-Bits. 0:03 (upbeat music) 0:05 (girl laughing) 0:06 ♪ Tom ♪ 0:07 ♪ Ted ♪ 0:07 ♪ Spell your name with Alpha-Bits ♪ 0:08 ♪ Jody ♪ 0:10 ♪ Fred ♪ 0:10 ♪ Spell your name with Alpha-Bits ♪ 0:11 ♪ Spell with all the letters ♪ 0:13 ♪ From A to Z ♪ 0:14 ♪ Bet you your name tastes sweet as can be ♪ 0:15 [Child Narrator] Because it's sugar crunchy Alpha-Bits. 0:18 Sugar frosted oats shaped like all the letters 0:21 From A to Z 0:23 Child So we can play the 0:24 Spell your name game. 0:25 ♪ Mary ♪ 0:27 ♪ Johnny ♪ 0:29 ♪ Spell your name with Alpha-Bits ♪ 0:29 ♪ Sugary letters from Z to A ♪ 0:31 - Look, my name is J 0:34 (children laughing) 0:36 ♪ Lovable Truly, spell your name with Alpha-Bits ♪ 0:37 ♪ Oh, I will, I will ♪ 0:40 ♪ L-O-V-A-B-L-E ♪ 0:42 - It's truly sweet as it can be. 0:44 ♪ Everybody, spell your name with Alpha-Bits ♪ 0:48 - Bet your name tastes sweet as can be. 0:52 Lovable Post cereals make breakfast a little bit better. 0:55

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