Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look its Lovable Truly, what's going on Lovable? 0:02 - The craziest thing now you get crazy shapes in Alpha-bits. 0:05 Sugar and letters from A to Z 0:09 and crazy shapes as you can see. 0:11 ♪ It's got stars ♪ 0:13 ♪ Diamonds, moons, rings ♪ 0:14 ♪ Airplanes ♪ 0:15 ♪ And all sorts of crazy shapes ♪ 0:16 (kids yelling) 0:20 - Putting crazy shapes in Alpha-bits is my idea. 0:21 Kids It's a crazy idea. 0:25 - Sure it's crazy crazy sugar and letters 0:27 from a to Z and crazy shapes as you can see. 0:29 ♪ It's got boots, boats, trees, hearts ♪ 0:32 ♪ Lots of canes ♪ 0:34 ♪ And all sorts of crazy shapes ♪ 0:35 - You kids all love Alpha-bits? 0:39 Kids Yes. 0:41 - Now you're going to love Alpha-bits like crazy. 0:42 ♪ It's got stars, diamonds, moons ♪ 0:45 ♪ Rings, airplanes ♪ 0:46 ♪ and all sorts of crazy shapes ♪ 0:48 ♪ Its got boots ♪ 0:51 - And you can get Alpha-bits in Post Treat-pak too. 0:52 ♪ Post cereals make breakfast ♪ 0:55 ♪ A little bit better ♪ 0:57 (clunk) 0:58

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