Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Joey, Joey! 0:01 Hey, Joey, how about ridin' double? 0:03 I got somethin' to bring Pete. 0:05 - What's your hurry? What's so important? 0:07 - A box of new Alpha-Bits. 0:08 Let's get going, I'm hungry. 0:10 - Okay. Climb up. 0:11 - Hey, you kids use up a lot of energy runnin', 0:20 and I see you got what you need for that energy, 0:23 new Post Alpha-Bits. 0:25 You know, this is a real healthy cereal, made of oats. 0:28 Yessiree, they give you energy for ridin', ropin', 0:31 ball playin', almost anythin'. 0:34 - Got just the right amount of sugar on 'em too. 0:37 - And they taste swell. 0:39 - Be sure you get new Post Alpha-Bits. 0:40 (whimsical music) 0:43 ♪ A, B, C, D, E, F, G ♪ 0:44 ♪ Alpha-Bits for you and me ♪ 0:46 ♪ The shape is new ♪ 0:49 ♪ A new taste too ♪ 0:50 ♪ So nutritious, good for you ♪ 0:51 ♪ Try Alpha-Bits and you will see ♪ 0:54 - They're ABC delicious! 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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