Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Three little mice have lost their wits 0:02 and don't know what to do. 0:04 Someone has taken their alphabets. 0:07 Hoo, hoo, hoo. 0:08 - Let's call Mighty Mouse, 0:12 Mighty Mouse come quick. 0:14 - Here I am, 0:15 to the rescue with new Post Alpha-Bits. 0:16 ♪ A, B, C, D, E, F, G ♪ 0:20 ♪ Alpha-Bits for you and me ♪ 0:23 ♪ The taste is new, a new shape too ♪ 0:25 ♪ So nutritious, good for you ♪ 0:28 Try Alpha-Bits and you will see, 0:31 ♪ They're A, B, C, delicious ♪ 0:33 - These crispy letters are very nourishing 0:36 because they're made of oats 0:39 and sparkled with just the right amount of sugar. 0:41 They help give everybody, even mighty mouse, 0:44 quick and lasting energy. 0:48 - Now I know who, who, who took the alphabets, 0:50 that wise old owl. 0:53 You try Post Alpha-Bits too, 0:55 you'll love them as much as I do. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:31:57