Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Come on, everybody! 0:01 It's new Post Alpha-Bits. 0:02 Announcer The extra-healthy cereal shaped like letters 0:04 and sparkled with sugar. 0:07 Alpha-Bits are made of oats, 0:08 one of the best sources of high-quality cereal protein. 0:10 ♪ Try Alpha-Bits and you will see ♪ 0:13 ♪ They're ABC dee-licious ♪ 0:16

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John W. Hartman Center for Sales Advertising & Marketing History

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