Post: Alpha-Bits Cereal, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dogs barking) 0:01 - Hi there. 0:06 Are you ready? Hi there. 0:08 I'm your friendly postman, 0:09 and I mean Post. 0:10 All the letters I deliver are Post Alpha-Bits. 0:10 New golden Alpha-Bits. 0:13 Now they're brown sugar frosted, 0:15 and that's what's new about new golden Alpha-Bits. 0:17 Brown sugar makes these crispy letters, 0:21 made with oats, golden. 0:23 And taste, 0:24 (spoon scraping) hmm, better than ever. 0:25 And, now I'd like to do the new hit song. 0:27 New golden Alpha-Bits from the cereal by the same name. 0:28 (singing) Start your day a little bit better. 0:32 Start your day with new golden Alpha-Bits. 0:35 They are... 0:37 (falling to ground) ABC Dee-licious. 0:38 New from Post. 0:39 (dog growling) Ah, Ah, wait a minute there. 0:40 Nice doggy. 0:41 I'm not the kind of a postman you fellas chase. 0:42 All my letters are new golden Alpha-Bits. 0:44 (dog growls) 0:46 The only cereal with all letters. 0:47 (dog growls) The one that's brown sugar frosted. 0:48 (whistle blows) (dog drops to ground) 0:51 Thanks kid. 0:53 Why don't you pick up some of those new golden Alpha-Bits. 0:53 You'll be so happy about the whole thing. 0:55 (singing) And start your day a little bit better. 0:57 (humming) 0:59