Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hiya, there! 0:01 I'm your friendly Post Man, and I mean Post. 0:02 All that it is I deliver are Post Alpha-Bits. 0:03 New, golden Alpha-Bits. 0:06 Now, they're brown sugar frosted. 0:08 And that's what's new about new, golden Alpha-Bits. 0:10 Brown sugar makes these crispy letters made with oats, 0:14 golden and taste mm better than ever. 0:17 ♪ Mm start your day a little bit better ♪ 0:20 Hey, wait a minute there. 0:23 (dog growling) Eh, nice doggy. 0:24 I'm not the kind of a postman you fellas chase! 0:25 All my letters are new, golden Alpha-Bits. 0:27 (dog growling) 0:28 The only cereal with all the letters. 0:29 The one that's 0:30 (growling intensifies) brown sugar frosted! 0:32 (whistle blowing) (breaks screeching) 0:33 (thud) 0:34 Thanks, kid. 0:35 Why don't you pick up some of of the new, golden Alpha-Bits. 0:36 You'll be so happy about the whole thing. 0:37

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John W. Hartman Center for Sales Advertising & Marketing History

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