Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer The Chipmunks in Red Riding Hood. 0:01 - We're off to tell Grandma the big news. 0:04 Now Post Alpha-Bits are brown sugar frosted. 0:06 - Yeah, makes 'em golden! 0:10 - More a b c delicious than ever. 0:12 Both The wicked wolf! 0:16 - I am Alvin, master of a thousand disguises. 0:18 Oh, new golden Alpha-Bits! 0:22 The only cereal that's brown sugar frosted. 0:25 Makes 'em golden! 0:29 ♪ Start your day a little bit better ♪ 0:30 ♪ With all the letters of the alphabet ♪ 0:33 ♪ Fresh from Post ♪ 0:35 New golden Alpha-Bits! 0:37

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John W. Hartman Center for Sales Advertising & Marketing History

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