Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Uh-oh. Eh, what's new, stranger? 0:01 - A new taste, stranger. 0:04 Now, Post Alpha-Bits is brown sugar frosted. 0:05 - Brown sugar frosted? 0:09 Does that make every crisp letter made from oats, golden? 0:10 That's right, mister. 0:13 Bugs Bunny Are new golden Alpha-Bits 0:15 more a b c dee-licious than ever? 0:16 Elmer Fudd How to, mister! 0:18 - Are new golden Alpha-Bits loaded with energy? 0:19 - Absolutely, mister. 0:22 ♪ Then, start your day a little bit better ♪ 0:24 ♪ A b c dee-liciously ♪ 0:29 - Wait a minute, you're that pesky wabbit! 0:31 Those are my golden Alpha-Bits. 0:34 They were your new golden Alpha-Bits, Fuddy. 0:37 I'll go get some more. 0:40 (winding down) 0:42 (winding up) 0:43 I'm back with the only cereal with brown sugar on it, 0:44 and the only one with all the letters, too. 0:47 New golden Alpha-Bits, 0:50 you'll get a bang out of 'em. 0:52 - Thanks, Bugs. 0:54 (bike crashing) 0:55 - You'll go for new golden Alpha-Bits, too! 0:57

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