Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whimsical instrumental music) 0:01 ♪ A, B, C, delicious fun ♪ 0:04 - Hey, it's empty! 0:07 I gotta get some more Post Alpha-Bits, 0:09 'cause Alpha-Bits are made from oats. 0:11 (whimsical instrumental music continues) 0:14 (balloon blowing) 0:15 And oats are power-packed with energy. 0:16 (balloon floating) 0:18 - Come down wabbit! 0:20 (balloon pops) 0:23 (rabbit rebounds) 0:24 (rabbit crashes) 0:26 - Oww, where am I? 0:27 - You're on your way home, Buggy. 0:28 - Ooh, thank you Bugs. 0:30 - Now, I've got all the letters 0:32 of the alphabet. 0:34 Yessiree! 0:35 Alpha-Bits spelled energy. 0:36 From A to Z with a capital E. 0:38 - Wait a minute, 0:41 I am home. 0:44 (rabbit thuds) 0:45 Just a little bit bitter. 0:46 - And stay out wabbit. 0:47 - Yeah. 0:50 Doc, I forgot my alphabet. 0:51 - Hold it wabbit, 0:53 those are my alphabet. 0:54 (gun bangs) 0:56 ♪ There A, B, C, delicious ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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