Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Open your mouth and shut your eyes. 0:01 It's the alphabet cereal. 0:05 - What a surprise! 0:07 Announcer Yes, it's Alpha-Bits, 0:09 Post's new sugar sparkled, ready-to-eat oats cereal 0:11 that's so much fun and so nutritious, too. 0:14 ♪ A-B-C-D-E-F-G ♪ 0:17 ♪ Alpha-Bits for you and me ♪ 0:19 ♪ The shape is new ♪ 0:22 ♪ A new taste too ♪ 0:23 ♪ So nutritious ♪ 0:24 ♪ Good for you ♪ 0:26 - Good for you! 0:27 ♪ Try Alpha-Bits and you will see ♪ 0:28 ♪ It's A-B-C-delicious ♪ 0:30 Announcer Post Alpha-Bits are such fun to eat 0:33 and so good for you. 0:36 They're made of oats, 0:37 one of the best sources of high-quality cereal protein. 0:38 And Post Alpha-Bits are sugar sparkled. 0:41 They help provide both quick and lasting energy 0:44 that children need. 0:46 Psst, tell them to get 'em. 0:48 - Oh yes, be sure and get new Post Alpha-Bits. 0:51 ♪ Try Alpha-Bits and you will see ♪ 0:54 ♪ It's A-B-C-delicious ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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