Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey let's go see the Alpha-Bits Man. 0:01 (playful music) 0:03 - Will he do his tricks? 0:04 - What's a trick? 0:05 - I'll show you. 0:06 (playful music) 0:07 Watch closely now. 0:08 (playful music) 0:09 [Younger Girl] What's that letter for? 0:10 [Older Girl] That's an O, for oats. 0:12 [Boy] Alpha-Bits are made from oats, 0:13 so they're good for you. 0:15 [Older Girl] That's an A, for appetite. 0:17 So good when I eat Alpha-Bits. 0:19 [Boy] Here's T. 0:20 [Younger Girl] For tops. 0:22 Tops in energy, that's Alpha-Bits. 0:23 [Older Girl] And S is for spell 0:26 and we just spelled oats. 0:27 [Boy] You can spell lots of words with Post Alpha-Bits. 0:29 - Post Alpha-Bits has all the letters in the alphabet 0:33 and all of them sparkled with just enough sugar 0:36 to make you bust out with energy. 0:38 Yes-sir-ee! 0:41 (playful music) 0:42 - Alpha-Bits spells... 0:43 - Energy. 0:45 - From A to Z. 0:46 - With a capital E. 0:47 - Oh. 0:49 - Gee those letters. 0:50 - Just happen to be. 0:50 - Just a little better. 0:52 - A little bit better. 0:54 - They're A-B-C delicious. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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