Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look Reddy! A guy in the sky! 0:01 - Sure enough, Ruff. 0:03 - Who are you? 0:05 - Mr. X, from the planet Next, 0:06 here to steal Post Alpha-Bits 0:08 to make Next as strong as your planet. 0:10 All we can make are weak, little Xs. 0:12 - Oh my! A flyin' spy! 0:15 (all zooming) 0:17 Announcer No wonder Mr. X is after Post Alpha-Bits, 0:18 the only cereal in the world 0:20 with the power and energy of oats 0:22 in all the letters of the alphabet. 0:24 - Why are we runnin'? 0:27 We're strong. We eat Post Alpha-Bits. 0:28 Announcer So Reddy and Ruff get tough, 0:31 and send Mr. X back to Next! 0:32 ♪ A, B, C, D, E, F, G ♪ 0:35 ♪ Alpha-Bits for you and me ♪ 0:37 ♪ The shape is new ♪ 0:40 ♪ A new taste too ♪ 0:41 ♪ So nutritious, good for you ♪ 0:42 - Good for you! 0:44 ♪ Try Alpha-Bits and you will see ♪ 0:45 ♪ They're ABC delicious ♪ 0:47 (logo tings) 0:49 - Post Alpha-Bits is the only cereal in the world 0:50 with all the letters in the alphabet. 0:53 - And sparkled with sugar 0:55 to taste just a little bit better. 0:56 (bell tings) 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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